Global media and entertainment company, Outernet, known for creating connected city-centre entertainment districts where music, film & art come to life in new breath-taking ways using their unique creative technology, briefed us on an incredible opportunity to create innovative and captivating content centered around the upcoming Qatar World Cup. With the recent opening of Outernet London, coinciding with the global event of immense magnitude, they felt this offered a unique platform to engage audiences city-wide and leave a lasting impact for both Take More Photos and Outernet.
Global media and entertainment company, Outernet, known for creating connected city-centre entertainment districts where music, film & art come to life in new breath-taking ways using their unique creative technology, briefed us on an incredible opportunity to create innovative and captivating content centered around the upcoming Qatar World Cup. With the recent opening of Outernet London, coinciding with the global event of immense magnitude, they felt this offered a unique platform to engage audiences city-wide and leave a lasting impact for both Take More Photos and Outernet.
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For this project we felt that it was important to highlight key aspects that we thought embodied the spirit of The World Cup but in an aesthetically pleasing way. Take More Photos wanted to highlight the cultural exchange that happens during the competition, as The World Cup provides an incredible platform to showcase the unique cultural heritage of all the countries involved, and we wanted to mirror that for the city of London. As well as this, we wanted to highlight the human stories around the competition, behind every team and every match are the incredible human stories of triumph, struggle, and determination. We aimed to seek out to capture these narratives, profiling fans who embody the spirit of the World Cup and let their journeys inspire and resonate with viewers.
Global media and entertainment company, Outernet, known for creating connected city-centre entertainment districts where music, film & art come to life in new breath-taking ways using their unique creative technology, briefed us on an incredible opportunity to create innovative and captivating content centered around the upcoming Qatar World Cup. With the recent opening of Outernet London, coinciding with the global event of immense magnitude, they felt this offered a unique platform to engage audiences city-wide and leave a lasting impact for both Take More Photos and Outernet.
For this project we felt that it was important to highlight key aspects that we thought embodied the spirit of The World Cup but in an aesthetically pleasing way. Take More Photos wanted to highlight the cultural exchange that happens during the competition, as The World Cup provides an incredible platform to showcase the unique cultural heritage of all the countries involved, and we wanted to mirror that for the city of London. As well as this, we wanted to highlight the human stories around the competition, behind every team and every match are the incredible human stories of triumph, struggle, and determination. We aimed to seek out to capture these narratives, profiling fans who embody the spirit of the World Cup and let their journeys inspire and resonate with viewers.
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Global media and entertainment company, Outernet, known for creating connected city-centre entertainment districts where music, film & art come to life in new breath-taking ways using their unique creative technology, briefed us on an incredible opportunity to create innovative and captivating content centered around the upcoming Qatar World Cup. With the recent opening of Outernet London, coinciding with the global event of immense magnitude, they felt this offered a unique platform to engage audiences city-wide and leave a lasting impact for both Take More Photos and Outernet.
Global media and entertainment company, Outernet, known for creating connected city-centre entertainment districts where music, film & art come to life in new breath-taking ways using their unique creative technology, briefed us on an incredible opportunity to create innovative and captivating content centered around the upcoming Qatar World Cup. With the recent opening of Outernet London, coinciding with the global event of immense magnitude, they felt this offered a unique platform to engage audiences city-wide and leave a lasting impact for both Take More Photos and Outernet.
For this project we felt that it was important to highlight key aspects that we thought embodied the spirit of The World Cup but in an aesthetically pleasing way. Take More Photos wanted to highlight the cultural exchange that happens during the competition, as The World Cup provides an incredible platform to showcase the unique cultural heritage of all the countries involved, and we wanted to mirror that for the city of London. As well as this, we wanted to highlight the human stories around the competition, behind every team and every match are the incredible human stories of triumph, struggle, and determination. We aimed to seek out to capture these narratives, profiling fans who embody the spirit of the World Cup and let their journeys inspire and resonate with viewers.
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For this project we felt that it was important to highlight key aspects that we thought embodied the spirit of The World Cup but in an aesthetically pleasing way. Take More Photos wanted to highlight the cultural exchange that happens during the competition, as The World Cup provides an incredible platform to showcase the unique cultural heritage of all the countries involved, and we wanted to mirror that for the city of London. As well as this, we wanted to highlight the human stories around the competition, behind every team and every match are the incredible human stories of triumph, struggle, and determination. We aimed to seek out to capture these narratives, profiling fans who embody the spirit of the World Cup and let their journeys inspire and resonate with viewers.
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We enlisted football photographer, Louis Bever, and called on the Take More Photos community, and the community in London to speak to individuals from all 32 countries involved in The World Cup to create captivating photo and video content that lived on the immersive Outernet Global screens in London.
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