Leading U.K. festival promoter, Festival Republic known for being behind some of the U.K.’s most popular festivals such as, Latitude, Reading & Leeds Festivals, Download and more wanted to make a big deal out of this years Wireless Festival announcement as they felt it was the strongest one they’d had in a couple of years. After years of Take More Photos working with Wireless Festival by helping them capture event content across the weekend, Festival Republic felt there was a natural fit and briefed Take More Photos on this announcement, and wanted us to come up with an innovative way to announce the festival.
Leading U.K. festival promoter, Festival Republic known for being behind some of the U.K.’s most popular festivals such as, Latitude, Reading & Leeds Festivals, Download and more wanted to make a big deal out of this years Wireless Festival announcement as they felt it was the strongest one they’d had in a couple of years. After years of Take More Photos working with Wireless Festival by helping them capture event content across the weekend, Festival Republic felt there was a natural fit and briefed Take More Photos on this announcement, and wanted us to come up with an innovative way to announce the festival.
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For this project, Take More Photos came up with the creative concept that there had been an enormous data breach at the Wireless festival with their upcoming 2023 confidential lineup being leaked and trending on social media. Through this announcement video we wanted to showcase the hype Wireless has always had when it comes to dropping its lineup but from multiple different perspectives, one being through the Festival Republic lens, from the public lens and from the individual who leaked the lineup’s lens. We aimed to use cameos from popular influencers throughout the video and use them as reference points to tell the story of how the Wireless Festival lineup got leaked.
Leading U.K. festival promoter, Festival Republic known for being behind some of the U.K.’s most popular festivals such as, Latitude, Reading & Leeds Festivals, Download and more wanted to make a big deal out of this years Wireless Festival announcement as they felt it was the strongest one they’d had in a couple of years. After years of Take More Photos working with Wireless Festival by helping them capture event content across the weekend, Festival Republic felt there was a natural fit and briefed Take More Photos on this announcement, and wanted us to come up with an innovative way to announce the festival.
For this project, Take More Photos came up with the creative concept that there had been an enormous data breach at the Wireless festival with their upcoming 2023 confidential lineup being leaked and trending on social media. Through this announcement video we wanted to showcase the hype Wireless has always had when it comes to dropping its lineup but from multiple different perspectives, one being through the Festival Republic lens, from the public lens and from the individual who leaked the lineup’s lens. We aimed to use cameos from popular influencers throughout the video and use them as reference points to tell the story of how the Wireless Festival lineup got leaked.
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Leading U.K. festival promoter, Festival Republic known for being behind some of the U.K.’s most popular festivals such as, Latitude, Reading & Leeds Festivals, Download and more wanted to make a big deal out of this years Wireless Festival announcement as they felt it was the strongest one they’d had in a couple of years. After years of Take More Photos working with Wireless Festival by helping them capture event content across the weekend, Festival Republic felt there was a natural fit and briefed Take More Photos on this announcement, and wanted us to come up with an innovative way to announce the festival.
Leading U.K. festival promoter, Festival Republic known for being behind some of the U.K.’s most popular festivals such as, Latitude, Reading & Leeds Festivals, Download and more wanted to make a big deal out of this years Wireless Festival announcement as they felt it was the strongest one they’d had in a couple of years. After years of Take More Photos working with Wireless Festival by helping them capture event content across the weekend, Festival Republic felt there was a natural fit and briefed Take More Photos on this announcement, and wanted us to come up with an innovative way to announce the festival.
For this project, Take More Photos came up with the creative concept that there had been an enormous data breach at the Wireless festival with their upcoming 2023 confidential lineup being leaked and trending on social media. Through this announcement video we wanted to showcase the hype Wireless has always had when it comes to dropping its lineup but from multiple different perspectives, one being through the Festival Republic lens, from the public lens and from the individual who leaked the lineup’s lens. We aimed to use cameos from popular influencers throughout the video and use them as reference points to tell the story of how the Wireless Festival lineup got leaked.
Hover to Play
Tap to Play
For this project, Take More Photos came up with the creative concept that there had been an enormous data breach at the Wireless festival with their upcoming 2023 confidential lineup being leaked and trending on social media. Through this announcement video we wanted to showcase the hype Wireless has always had when it comes to dropping its lineup but from multiple different perspectives, one being through the Festival Republic lens, from the public lens and from the individual who leaked the lineup’s lens. We aimed to use cameos from popular influencers throughout the video and use them as reference points to tell the story of how the Wireless Festival lineup got leaked.
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For this year’s Wireless announcement video, we had cameos from Yung Filly, Henrie, Kenny Allstar, Nadia Jae, Darkest, Nella Rose and more to help us execute the idea. The video has over 1 Million Views across social media platforms and over 100k likes.
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