Bob Marley "Africa Unite"

The Brief

Plus Live Studios is thrilled to unveil Bob Marley's new album tracklist, "Africa Unite," in a captivating manner. The innovative plan involves showcasing the tracklist through football jerseys, each representing a song and featuring the artists. Models, reflecting a mixed black Caribbean and African heritage, will wear these jerseys in iconic ethnic areas of London, specifically Peckham and West London. The chosen locations, ranging from Caribbean restaurants to the Bob Marley Estate, aim to capture the grassroots essence and creatively tie into Bob Marley’s legacy. The visuals will spotlight the fusion of music, culture, and sports, emphasizing the unifying power of Bob Marley's iconic music. Deliverables include 3 Hero Photos and 20 secondary photoshoots.

The Brief

Plus Live Studios is thrilled to unveil Bob Marley's new album tracklist, "Africa Unite," in a captivating manner. The innovative plan involves showcasing the tracklist through football jerseys, each representing a song and featuring the artists. Models, reflecting a mixed black Caribbean and African heritage, will wear these jerseys in iconic ethnic areas of London, specifically Peckham and West London. The chosen locations, ranging from Caribbean restaurants to the Bob Marley Estate, aim to capture the grassroots essence and creatively tie into Bob Marley’s legacy. The visuals will spotlight the fusion of music, culture, and sports, emphasizing the unifying power of Bob Marley's iconic music. Deliverables include 3 Hero Photos and 20 secondary photoshoots.

The Idea

Locations have been meticulously chosen to enhance the visual narrative. Brixton, known for its vibrant cultural scene, and Peckham, a cultural hotspot with vinyl stores and markets, are selected for their appeal and abundance of cultural references. West London, embodying a vibrant cultural tapestry with iconic ethnic areas, serves as a perfect backdrop, especially being home to the renowned Notting Hill Carnival. The photoshoot will span various locations like food markets, vinyl stores, and football pitches to authentically capture the essence of Bob Marley's music and its unifying power. High-quality images of models wearing the jerseys will uniquely reveal the album's tracklist, showcasing the dynamic fusion of music, culture, and sports.

Bob Marley "Africa Unite"

The Brief

Plus Live Studios is thrilled to unveil Bob Marley's new album tracklist, "Africa Unite," in a captivating manner. The innovative plan involves showcasing the tracklist through football jerseys, each representing a song and featuring the artists. Models, reflecting a mixed black Caribbean and African heritage, will wear these jerseys in iconic ethnic areas of London, specifically Peckham and West London. The chosen locations, ranging from Caribbean restaurants to the Bob Marley Estate, aim to capture the grassroots essence and creatively tie into Bob Marley’s legacy. The visuals will spotlight the fusion of music, culture, and sports, emphasizing the unifying power of Bob Marley's iconic music. Deliverables include 3 Hero Photos and 20 secondary photoshoots.

The Idea

Locations have been meticulously chosen to enhance the visual narrative. Brixton, known for its vibrant cultural scene, and Peckham, a cultural hotspot with vinyl stores and markets, are selected for their appeal and abundance of cultural references. West London, embodying a vibrant cultural tapestry with iconic ethnic areas, serves as a perfect backdrop, especially being home to the renowned Notting Hill Carnival. The photoshoot will span various locations like food markets, vinyl stores, and football pitches to authentically capture the essence of Bob Marley's music and its unifying power. High-quality images of models wearing the jerseys will uniquely reveal the album's tracklist, showcasing the dynamic fusion of music, culture, and sports.

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The Brief

Plus Live Studios is thrilled to unveil Bob Marley's new album tracklist, "Africa Unite," in a captivating manner. The innovative plan involves showcasing the tracklist through football jerseys, each representing a song and featuring the artists. Models, reflecting a mixed black Caribbean and African heritage, will wear these jerseys in iconic ethnic areas of London, specifically Peckham and West London. The chosen locations, ranging from Caribbean restaurants to the Bob Marley Estate, aim to capture the grassroots essence and creatively tie into Bob Marley’s legacy. The visuals will spotlight the fusion of music, culture, and sports, emphasizing the unifying power of Bob Marley's iconic music. Deliverables include 3 Hero Photos and 20 secondary photoshoots.

The Brief

Plus Live Studios is thrilled to unveil Bob Marley's new album tracklist, "Africa Unite," in a captivating manner. The innovative plan involves showcasing the tracklist through football jerseys, each representing a song and featuring the artists. Models, reflecting a mixed black Caribbean and African heritage, will wear these jerseys in iconic ethnic areas of London, specifically Peckham and West London. The chosen locations, ranging from Caribbean restaurants to the Bob Marley Estate, aim to capture the grassroots essence and creatively tie into Bob Marley’s legacy. The visuals will spotlight the fusion of music, culture, and sports, emphasizing the unifying power of Bob Marley's iconic music. Deliverables include 3 Hero Photos and 20 secondary photoshoots.

The Idea

Locations have been meticulously chosen to enhance the visual narrative. Brixton, known for its vibrant cultural scene, and Peckham, a cultural hotspot with vinyl stores and markets, are selected for their appeal and abundance of cultural references. West London, embodying a vibrant cultural tapestry with iconic ethnic areas, serves as a perfect backdrop, especially being home to the renowned Notting Hill Carnival. The photoshoot will span various locations like food markets, vinyl stores, and football pitches to authentically capture the essence of Bob Marley's music and its unifying power. High-quality images of models wearing the jerseys will uniquely reveal the album's tracklist, showcasing the dynamic fusion of music, culture, and sports.

Hover to Play

Tap to Play

The Idea

Locations have been meticulously chosen to enhance the visual narrative. Brixton, known for its vibrant cultural scene, and Peckham, a cultural hotspot with vinyl stores and markets, are selected for their appeal and abundance of cultural references. West London, embodying a vibrant cultural tapestry with iconic ethnic areas, serves as a perfect backdrop, especially being home to the renowned Notting Hill Carnival. The photoshoot will span various locations like food markets, vinyl stores, and football pitches to authentically capture the essence of Bob Marley's music and its unifying power. High-quality images of models wearing the jerseys will uniquely reveal the album's tracklist, showcasing the dynamic fusion of music, culture, and sports.

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The Result

The outcome will be a visually compelling narrative, blending the rich cultural tapestry of London with the essence of Bob Marley's music. The carefully curated locations, diverse cast, and unique presentation of the tracklist aim to authentically connect the album with the vibrant communities of London. The deliverables, including 3 Hero Photos and 20 secondary photoshoots, will capture the spirit of the project, emphasizing the grassroots and unifying elements inspired by Bob Marley's legacy.

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